When I tell people that I blog, the first thing they ask is: “What’s your blog about?”. I tell them I’m a bit like Oprah, in as much as I tackle serious issues (for example, why I am writing to a prisoner on death row) and the lighter stuff (like my guilty pleasures). I write about broken hearts and work and photography. Often I do my thought-processing of situations and events here, so it’s also a bit of a critical thinking platform for me. It helps me make sense of things, albeit in a public way.
But I’m not sure what sort of blogger that makes me, particularly when the pros say bloggers should have a niche, particularly if the object of blogging is to build it into a sustainable business. I’m assuming niche blogging marketing and cut-through a little easier. I’m not a HR blogger, although this blog is seen as such by a number of HR people in the UK. I’m not a mummy blogger, even though I do talk about being a parent, but not often. It’s not a relationship blog, although I do offer my insight and experience, such that it is. It’s not a social media blog either, but I do offer my commentary because my Masters degree is in this area(ish). It’s not an author blog, although I do think blogging is a part of my arsenal as a writer.
I know that *you* like what I write, because I get awesome feedback from your comments, and also via discussions about my posts on Twitter. So I know I hit the mark with readers, just not a niche audience, which buggers up my SEO and keyword marketing (which I clearly don’t do)!
I guess this blog is about everything, and it’s about nothing. It’s a work in progress, a project. Just like me.